"Political reality must be grounded in physical reality or it's completely useless."
– Prof. Hans Joachim Schellnhuber, director of the Potsdam Institute
“Always look on the bright side of life”: Bright-siding climate advocacy and its consequences Part 1: Introduction Part 2: What bright-siding climate advocacy looks like Part 3: Is all “good news” and no “bad news” a good strategy? Part 4: The consequences of failure Part 5: Rethinking climate communication and engagement |
Climate policy in Australia is trapped in a culture of failure and low expectation. The reason given for advocating solutions that would still result in dangerous climate change is that what really needs to be done is "too big” to message effectively.The Australian Conservation Foundation, for example, adopted a 350 policy several years ago, but never made in part of their advocacy because (unofficially) “the comms people couldn’t find a way to message it”.
Ken Ward, a former deputy-director of Greenpeace (USA), identifies "a consensual public policy hallucination that abrupt climate change can be addressed without great conflict". Everybody from the UN Secretary-General to business commentator Alan Kohler now calls climate an emergency, but it is still a non-no for most climate campaigning organisations.





